Burger King is not shutting down entirely but plans to close 400 underperforming locations as part of a $400 million “Reclaim the Flame” modernization campaign. The initiative includes updating 3,000 restaurants by 2026 with improved kitchens, three-lane,
drive-thrus and enhanced delivery systems. These changes aim to boost competitiveness against rivals like McDonald’s and Wendy’s while focusing on promising franchises. Early stages of the rebranding are already showing profitability.